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Canon unveils LEGRIA sub-brand for flash memory and HD camcorders
2009/01/05
 Canon unveils LEGRIA sub-brand for flash memory and HD camcorders
Amstelveen, The Netherlands, 05 January, 2009: Canon strengthens its groundbreaking Freecording campaign with the launch of a new sub-brand name for its High Definition (HD) and flash memory camcorder ranges: LEGRIA. “Building on the Freecording platform launched in 2008, LEGRIA will help consumers instantly recognise Canon camcorders,” said Gregory Kukolj, Marketing Communications Director, Canon Europe. “LEGRIA represents the two major advantages of Canon HD and Canon flash camcorders: superior, vivid image quality and remarkable ease of use.”Freecording Launched in 2008, Freecording is about shooting differently and recording without rules. Freecording aims to break down the barriers associated with traditional camcorder use. It overturns the idea that people only record their holidays, special events or a baby’s first steps. It inspires them instead to pick up a camcorder at any time and find new perspectives: to just shoot, no matter the occasion.The LEGRIA range The LEGRIA range encompasses all Canon High Definition camcorders – including models that record to tape and Hard Disk Drive, as well as the flash memory HF and HF S-series. The line up also includes flash memory Standard Definition (SD) models.LEGRIA HD camcorders benefit from the award-winning Canon HD Camera System, the combination of a Full HD CMOS sensor, genuine Canon HD Video lens, and the DIGIC DV II or DIGIC DV III image processor. In addition, Canon HD flash memory models are incredibly compact – perfect for Freecording.Recording to flash memory, LEGRIA SD models – the FS series – are exceptionally small and therefore easy to carry around anywhere. This makes them ideal Freecording camcorders, offering a choice between Dual Flash Memory and memory card shooting.To learn more about LEGRIA HD camcorders, visit: www.canon-europe.com/fullhdTo learn more about LEGRIA SD models, visit: www.canon-europe.com/For_Home/Product_Finder/Camcorders/flash_memory/index.aspTo experience Freecording in action, visit: www.canon-europe.com/freecording
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